Keena & Company’s Marketing Team is currently implementing their plan to spread the word about the Summer Meals Program for kids 18 and under for the Texas Agriculture Department. The program features Deion Sanders, NFL Hall of Famer.
The program features free breakfast and lunch for anyone age 18 and under.
K&C produced and scheduled two sizes of billboards, bulletins, the normal size you see on freeways and major streets, and poster size, which are in neighborhoods. Here’s a sample of one of the boards.
Approximately 300 of these billboards will be running over a 3 month campaign across Texas in the following cities: Houston, Dallas, San Antonio, El Paso, Beaumont, Laredo, Brownsville, Weslaco, Harlingen, and Austin.
Billboards are one of the best ways to get a message to the people who really need the meals. They will see them on public transportation or walking through their neighborhoods.
Previous billboard campaigns designed and implemented by Keena & Company’s marketing team have produced outstanding results for other state programs and we are expecting similar results for this worthwhile endeavor.
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